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Case Study
EVO Payments - PowerPay
PowerPay, a prominent player in the payment processing industry serving over 50,000 merchants, faced the challenge of efficiently managing their extensive customer base. Recognizing the need for a robust and tailored CRM solution, PowerPay partnered with Freeport Metrics to customize and integrate a new system that would streamline their operations and enhance customer relationships.
FinTech
2012
Services
Project management
Consulting
Development
CRM integration
Technology Used
SQL
CRM
Client feedback
Challenges
PowerPay needed to overcome several challenges:
Data Management:
Effectively handling a vast amount of customer data, ensuring accuracy, and enabling efficient retrieval and analysis.
Customer Interaction:
Streamlining customer interactions, improving communication channels, and personalizing services.
Operational Efficiency:
Enhancing workflows, automating tasks, and improving overall operational efficiency.
Seamless Integration:
Integrating the new CRM system with existing infrastructure and minimizing disruption to daily operations.
Solutions
Freeport Metrics implemented a comprehensive solution to address PowerPay's challenges:
SQL Server Data Warehouse:
Developed a robust data warehouse to efficiently store, process, and analyze large volumes of customer data.
CRM Customization and Integration:
Customized and integrated a new CRM system, ensuring seamless data flow and compatibility with PowerPay's existing infrastructure.
Project Management and Collaboration:
Provided dedicated project management, fostering close collaboration with PowerPay's IT and business departments through regular meetings and progress tracking portals.
Results
Hire usThe successful implementation of the new CRM system resulted in significant improvements for PowerPay:
Enhanced Data Management:
Improved data accuracy, accessibility, and analysis capabilities.
Streamlined Customer Interactions:
More efficient communication channels and personalized customer service.
Increased Operational Efficiency:
Streamlined workflows, automated tasks, and reduced operational costs.
Smooth Integration:
Seamless integration with minimal disruption to daily operations.
Increased Customer Satisfaction:
Improved customer experience and satisfaction.
