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Case Study
Solomon Leadership Program
The Solomon Leadership Program prepares high school juniors and seniors who aspire to become community leaders. With a mission grounded in fostering leadership, Solomon partnered with Freeport Metrics to modernize their visual identity and communication materials, ensuring they resonate with the next generation of leaders.
NGO
2023 - Present
Services
Brand Identity Redesign
Brand Guidelines
Web Design
Marketing Materials
Brochures
Presentation Templates
Motion Design
Technology Used
Figma
Adobe Illustrator
Adobe Photoshop
Adobe After Effects
Miro
Canva
Client feedback
Challenges
The project faced several challenges that required creative approach:
Brand Awareness
One of the main challenges we encountered was the need to create something completely new and fresh - at the same time referring to the previous visual identification in order to maintain brand awareness.
Rebranding Complexity
The need for a complete rebranding necessitated a cohesive strategy that encompassed various elements such as website, brochures, social media posts, and various marketing materials. This complexity required careful planning to ensure all components aligned with the new brand identity.
Visual Identity Consistency
Establishing a consistent visual identity across multiple platforms was crucial. This involved creating marketing materials that not only reflected the new brand but also resonated with the target audience.
Solutions
To address these challenges, Freeport Metrics implemented several solutions:
Maintaining Brand Continuity Awareness
To connect the new brand identity with the previous one, we made significant changes while keeping the crown symbol associated with "King Solomon" intact. This decision allowed us to honor the historical significance of the logo while providing a contemporary, modern update.
Rebranding Complexity
We conducted comprehensive visual style validation workshops with the client’s team to gather insights and establish a unified vision for the rebrand in a predetermined timeline. This collaborative approach ensured that all elements were designed with a consistent aesthetic and messaging strategy in mind.
Visual Identity Consistency
A detailed set of brand guidelines was developed, defining specific design elements, rules and recommendations. We outlined the way we would communicate, while leaving plenty of room for the concept to evolve over the years. This resulted in a modern visual identity that was consistent and flexible.
Results
Hire usThe Solomon Leadership Program now boasts a modern, consistent, and professional brand identity that resonates across all platforms. The refreshed visual style, consistent branding, and engaging explainer videos have increased audience engagement, especially among young community leaders, their parents, and activists who care about developing leadership in younger people.
The smart designed guidelines allows us to maintain the visual communication in interesting way, keeping the brand awareness in the same time.
