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Case Study
ZipLine
ZipLine, a leader in private-label debit payment solutions for the convenience store sector, partnered with retailers to process automated clearing house (ACH) transactions. Recognizing the need to modernize their existing merchant portal, ZipLine sought to enhance the user experience, improve security, and provide advanced analytics capabilities for their clients. They engaged Freeport Metrics to redesign and revamp their portal, aiming for a more contemporary and efficient platform.
FinTech
2019
Services
UX/UI Design
Software Development
Security Implementation
Analytics Integration
Project Management
Technology Used
Power BI
SSRS
4Voice
Google Analytics
Client feedback
Challenges
ZipLine's existing merchant portal, while functional, lacked a modern user interface and robust security features. They needed to:
Modernize the UI/UX:
The portal required a fresh, intuitive design to improve user engagement and satisfaction.
Enhance Security:
Implementing stronger security measures, such as two-factor authentication, was crucial to protect sensitive financial data.
Improve Analytics:
ZipLine aimed to provide merchants with more insightful and actionable analytics through advanced dashboards.
Ensure Scalability:
The new portal needed to be built on a scalable architecture to accommodate future growth and feature additions.
Solutions
Freeport Metrics undertook a comprehensive redesign and development effort, focusing on:
UI/UX Revamp:
FM redesigned the portal's look and feel, creating a modern and user-friendly interface based on data analytics.
Enhanced Security:
Two-factor authentication was implemented to strengthen the sign-in process and minimize security vulnerabilities.
Advanced Analytics:
Power BI dashboards were integrated to provide merchants with detailed and insightful analytics, surpassing the capabilities of the previous system.
Scalable Architecture:
The portal was built on a new, scalable, and extensible architecture, allowing for future feature development and customization.
Project Management:
FM provided project management, setting clear milestones and adhering to deadlines. We maintained open communication throughout the process, ensuring ZipLine was informed of progress and potential challenges.
Flexible Talent Pool:
Freeport Metrics was able to adapt to the needs of ZipLine due to the flexible talent pool we provide.
Results
Hire usThe key stakeholders were highly satisfied with the final product. Key results included:
Improved User Experience:
The redesigned portal offered a modern and intuitive user experience, meeting ZipLine's goal of enhancing user satisfaction.
Enhanced Security:
The implementation of two-factor authentication significantly strengthened the portal's security posture.
Advanced Analytics:
The integration of Power BI dashboards provided merchants with powerful analytics capabilities.
Successful Project Management:
Freeport Metrics delivered the project on time and within budget.
Positive Feedback:
ZipLine was impressed with Freeport Metrics' attention to detail, professionalism, and ability to deliver a solution that met their specific needs.
Flexible resources:
Freeport metrics was able to fill any gaps that ZipLine had in their own team.
