Ideation
Our ideation process is crafted to help you uncover and develop powerful game-changing ideas that can propel your business forward.
By bringing together diverse perspectives and leveraging creative techniques, we guide you through a structured process that turns abstract concepts into clear, actionable solutions.
What’s ideation?
Ideation is the creative process of generating, developing, and refining ideas, particularly in the context of product or service design. It involves brainstorming and exploring a wide range of concepts to address a problem or meet a specific need.
Goal
The goal of ideation is to produce innovative and actionable ideas that can be developed into practical solutions.
Expected outcomes
The ideation process yields diverse, refined concepts and potential solutions, fostering innovation, alignment, and prioritization for further development.
Who is this service for?
This service is ideal for startups, established businesses, and product teams seeking innovative solutions, fresh perspectives, or a strategic approach to problem-solving and product development.
How we can add value to your product
Uncover new opportunities
Ideation can reveal untapped market niches or innovative product features.
Foster creativity
Encourages out-of-the-box thinking, leading to unique solutions.
Improve decision-making
Provides a range of ideas to evaluate, ensuring the best path forward.
Boost collaboration
Engages team members in the creative process, leading to more well-rounded solutions.
Reduce risk
Helps identify potential challenges early, allowing for proactive problem-solving.
Enhance user alignment
Generates ideas that more closely align with user needs and preferences, improving overall user satisfaction.
Our tools & methodologies
We have a comprehensive tools and methodologies stack and choose the most suitable solutions tailored to your project's needs.
Figma
Tool
Miro
Tool
Design thinking
Methodology
Design sprint
Methodology
Double diamond
Methodology
User-centered design
Methodology
Lean UX
Methodology
Agile UX
Technique
Our process from start to finish
We guide your project from its initial concept through to successful launch and beyond.
01
Project setup
Define objectives, assemble the team, set the timeline, arrange tools, and hold a kickoff meeting to align on scope and roles.
02
Research and insights
Review gathered data and insights to ensure all team members have a common understanding of the context and user needs. Identify key pain points, opportunities, and user personas.
03
Idea refinement
Evaluate and prioritize the generated ideas based on feasibility, impact, and alignment with project goals.
04
Concept development
Develop the top ideas into more detailed concepts, including potential features, user flows, and prototypes. Explore different approaches and solutions to determine the best fit for the project.
05
Feedback and validation
Gather feedback on the developed concepts from stakeholders, users, and other relevant parties. Conduct user testing or validation sessions to refine and improve the concepts based on real-world input.
06
Finalization and documentation
Finalize the selected concepts and document them in detail, including design specifications, user flows, and implementation plans. Create a comprehensive report outlining the ideation process, chosen concepts, and next steps.
07
Implementation planning
Develop a roadmap for integrating the refined concepts into the product development process. Coordinate with design, development, and project management teams to ensure a smooth transition from ideation to execution.
Let's turn your vision into reality—reach out today to start your project with us!
Some deliverables at a glance
Product discovery workshops
User needs and market fit definition.
Rapid prototyping
Fast mockups to validate ideas.
Product requirements documentation
Essential features, functionalities, and constraints in detail.
User testing
Observing real users to find usability issues.
Comprehensive ideation activities we offer
Book free consultationBrainstorming sessions
Facilitate creative group sessions to generate a broad range of ideas using techniques like free association, mind mapping, and role-playing.
Design thinking workshops
Conduct workshops that guide participants through the phases of empathy, definition, ideation, prototyping, and testing to develop user-centered solutions.
Customer journey mapping
Create visual representations of the end-to-end experience of a customer interacting with a product or service to identify pain points and opportunities for improvement.
Competitive analysis
Analyze competitors’ products and strategies to understand market trends, identify gaps, and inspire new ideas for differentiation and innovation.
Concept sketching
Create rough sketches or diagrams of ideas to visualize and communicate concepts quickly and effectively.
Prototype development
Build low-fidelity prototypes or wireframes to test and validate ideas with users and gather feedback for further refinement.
Ideation sprints
Run focused, time-boxed sprints to rapidly generate and develop ideas, often involving multiple iterations and rapid prototyping.
More activities
Stakeholder interviews
Creative workshops
Strategic workshops
Brainstorming
Design briefs
Technology briefs
Documentation
MVP definition
Product roadmaps
UX copy
Desk research
Competitor analysis
Market analysis
Benchmarking
Lo-fi wireframes
Hi-fi wireframes
SWOT analysis
Feedback sessions
Scenario planning
Idea prioritization
Customer exp. mapping
User story mapping
Personas development
Affinity mapping
UX audit
Information architecture
A diverse team of professionals from various disciplines
Our collective expertise allows us to provide comprehensive, innovative solutions tailored to your business needs. From planning to execution, we are committed to delivering excellence and driving success for our clients.
Designers
UX designers
UI designers
UX researchers
UX writers
Product designers
Developers
Software developers
Web developers
Website developers
Front End developers
Back End developers
Full stack developers
No code - Webflow developers
AI developers
Prompt engineers
Mobile developers
Mobile developers
Android developers
iOS developers
Cross-platform developers
Hybrid app developers
Cloud specialists
DevOps
AWS DevOps
Cloud engineers
Cloud developers
Infrastructure developers
Maintenance
Project managers
Product managers
Quality assurance
Testers
Our work speaks through clients' success
Freeport Metrics have been true partners in the creation of Keepler! We wanted a design and development team that would bring their personal as well as their professional experiences to the table. As a result, our app has benefitted from both the freewheeling brainstorming sessions and the structured sprints. I actually look forward to meetings with the team; their energy and creativity are inspiring!
Rachel I. Abramowitz
Founder and CEO of Keepler
FM has been an excellent partner in launching my newest venture, Forager. They've pitched in at every level - from assistance with grant submissions to product visioning and strategic partnerships - and of course top-notch technical delivery as we launched our MVP.
David Stone
Product Lead, Forager
Featured work
Portfolio
Project Resource Planning
Integrated HR and Project Management software solutions offer an efficient approach to managing HR tasks and project progress, enhancing collaboration and decision-making across the organization.
Keepler
Discover how we collaborated with Keepler to reinvent online dating by developing an engaging community-based platform that prioritizes genuine connections and personal growth.
Frequently asked questions
Haven't found the answers to your questions?
How long does the ideation process take?
The duration of the ideation process can vary depending on the complexity of the project and the number of activities involved. Typically, it can range from a few days to several weeks, depending on the depth of exploration and validation required.
How long will it take to see the initial results of your work?
You can typically expect to see initial results from the ideation process within a few weeks. This timeframe allows for idea generation, initial evaluation, and refinement of concepts. The exact duration can vary based on the scope of the project and the complexity of the ideas being explored.
How soon can you begin working on a new project?
Immediately.
Can ideation help with existing products?
Yes, ideation can be used to improve existing products by exploring new features, enhancing user experience, and addressing any gaps or issues identified through user feedback and market analysis.
How do you ensure that the ideas generated are actionable?
To ensure ideas are actionable, they are evaluated based on their feasibility, alignment with project goals, and potential impact. Clear documentation and actionable next steps are created to guide the development and implementation of selected ideas.
Can ideation be done remotely?
Yes, ideation can be conducted remotely using digital collaboration tools and platforms. Remote sessions can be highly effective, allowing participants from different locations to contribute and collaborate in real-time.
Mario
UX/UI Team Lead
Ready to transform your ideas into action?
Unlock the full potential of your project with our expert ideation services. Whether you're looking to innovate, refine concepts, or explore new opportunities, our team is here to guide you through every step of the ideation process.
Let’s turn your vision into impactful solutions. Contact us today to start the conversation and discover how we can help bring your ideas to life.
.webp){kind=logo}
